Marriage looks like a good thing for Lamar Odom

Prior to the Wedding of Lamar Odom and Khloe Khardasian, how many non Laker fans knew of Lamar Odom?   Lamar is not a starter for the Lakers, but has recently been in the starting line up due to a hip injury to Anthony Bynum.  Yet,Odom has starring roles in Taco Bell and Powerbar commercials.    Usually national endorsements are offered to popular starters, who are household names.  Up until the marriage, Odom was neither. It looks like that Khardasian popularity is working out for Mr. Odom.

How many endorsements does Reggie Bush have?  Makes one think.